How does this happen?
We’re part of a movement that’s collecting 7 billion ocean-bound plastic bottles by the end of 2025.
Awave partners with Ocean Co. to fund the collection of ocean-bound plastic where it's most urgent. Every hoodie sold contributes to removing plastic from our environment. A percentage of each sale goes towards paying local collectors and supporting the deployment of plastic collection infrastructure in areas that need it the most. Their network of verified collection centers empowers thousands of coastal community collectors to contribute to a cleaner planet. They work with collectors in vulnerable coastal communities to clear rivers and waterways, stoping plastic from entering our oceans. The collected plastic is then recycled, upcycled or co-processed through a fully traceable system.
What is Ocean bound plastic?
Ocean-bound plastic is defined as mismanaged plastic waste that ends up along coastlines and in rivers and waterways within towns, cities and rural areas. When the seasonal rain arrives, this plastic gets flushed into the ocean often because of a lack of recycling infrastructure. So far plastic collection & recycling hasn't kept up with the production of plastic products, which has led to a massive plastic waste crisis. They focus on waterways and rivers to collect plastic before it enters the ocean because it's much more efficient than collecting plastic once it's in the ocean or washed up on beaches. This infrastructure is made possible with help from partners Plastic Bank, Plastics for Change and rePurpose who set up collection sites and ensure transactions to collectors are secure through traceable technology.
Our ultimate goal is to drive greater awareness of the plastic crisis and to stop the problem at source. Join us in our mission to create a more sustainable world, one hoodie at a time.